We all know the GameBoy of Nintendo. This little portable console was a worldwide success. But in spite of this success the release of the Wii U considerably slowed down the profits of Nintendo, showing operational losses for three years. Frightened, shareholders were less confident about the strategy of the leader of Nintendo. In the opinion of all, Nintendo had to evolve. But how convince people of the wealth of the Nintendo universe ? Mobile. But more than an adaptation, the mobile seems especially a way to do advertisement. So, is Nintendo and mobile truely in love ? Nothing could be less certain.